You Say You Have Quality. But What Is It, Really?

In this industry, "quality" usually just means a good-looking plant. But is that enough to keep a customer for life? Let's try a quick test.

You're buying an iced coffee. What matters?

Tap on all the things that contribute to a great experience.

Exactly. It's never just one thing. You went for the coffee, but the entire experience is what determines if you'll go back.

Your Customers Judge You the Exact Same Way.

A great-looking plant is just the 'coffee'. But the scribbled-on availability list is the 'clunky ordering process'. The last-minute call about yellow leaves is the 'broken paper straw'.

If the rest of the experience is poor, a customer starts to doubt everything—even the quality of the plant. True quality is the seamless, reliable, and professional experience you provide from start to finish.